Requesting feedback can be simple and respectful. The aim is to encourage a genuine account of a real experience, not to obtain a predetermined rating. The invitation should be open to both satisfied and dissatisfied customers.

Choose a time that allows the client to be free.

Please wait until the service is completed. You can provide the link on a ticket, card, or follow-up message tailored to your customer relationship. Do not require the person to write their review in front of you or before leaving the establishment.

If she refuses or doesn’t respond, don’t persist. Silence shouldn’t be interpreted as an invitation to keep contacting her. A request for feedback shouldn’t become a condition for receiving assistance after the service has been provided.

Three examples of neutral phrasing

Verbal: “Thank you for your visit. If you wish, you can share your experience on Google using this QR code.”

On a map: “Your feedback helps us improve. Feel free to share your experience on Google.”

In a follow-up message: “Thank you for contacting us. Here’s the link to leave a review if you would like to share your experience.” Adapt this message to fit the context and the rules applicable to your communications.

Avoid conditions that influence opinion.

Do not reserve access to Google for individuals who have given positive ratings in a prior survey. Do not offer gifts, discounts, or participation in a contest in exchange for feedback. Allow the client to choose the rating and content, without asking them to cite an employee or a keyword.

Check the link and support the team.

Use the relevant review link for the correct establishment and test it on your mobile device. The QR code should be clear and direct to the correct address, especially if you manage multiple locations. Avoid unnecessary steps and pages that only function after accepting a promotional offer.

Explain to the team how to present this invitation and how to handle a refusal gracefully. Evaluate the quality of the welcome and the way feedback is received, without setting any quotas for reviews. A clear invitation can help clients express themselves, but it does not guarantee publication or a positive rating.